JONATHAN
“J.R.”ROTEM
producer
Jonathan
"J.R" Rotem biography:
With two tracks on the new 50 Cent album, song deals with various major labels,
and about 30 placements just in the past six months (including Snoop, Fabulous,
Obie Trice, and Lil Kim), Jonathan “J.R.” Rotem is quickly earning
a name for himself as the hottest new producer of 2004-2005. “Being in
the studio with people like Dr. Dre, and 50 Cent at one point in my life was
a distant dream, but as of late, this dream is actually starting to become a
reality. A reality that I feel overwhelmingly blessed to have.” With a
musical background in classical and jazz piano including a degree from Berklee
College of Music (Boston, MA) , Jonathan “J.R.” Rotem unique style
is distinguishing him from the other producers in the industry.
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Born in South Africa to Israeli parents, Jonathan Rotem began formal classical
piano training in Canada. Naturally drawn to music of all kinds, Jonathan’s
parents quickly recognized and supported his talent and love for music. Around
the time of junior high school, Jonathan and his family moved to the San Francisco
Bay Area, where he continued his classical training with some of the most acclaimed
teachers in the area. He participated in countless recitals, competitions, and
music events earning a name for himself in the music community of Northern California.
“Classical music was when I first learned about the importance of discipline,
and how daily focus and commitment are key to reaching one’s goals. Learning
the works of historic classical composers was also pivotal to the shaping of
my musical development, and I am still reaching to achieve similar textures,
harmonies, and melodies in my own music”.
During high school, Jonathan supplemented his classical training with playing
piano in the school bands and choir, and also began taking music composition
seriously. In addition to writing instrumental music and sequencing on MIDI
keyboards, he played in rock bands with fellow classmates. This was also when
Jonathan began to discover his fascination with hip hop music. “Where
I grew up, people were not into hip hop as much as in cities like LA or NY.
They were amused by the few hits songs that got onto mainstream radio, but it
was not recognized as the legitimate art form that it is, and I did not have
access or knowledge to a lot of the historic groups and songs that made it what
it is today”.
Immediately after high school, Jonathan flew across the country where he enrolled
in the prestigious Berklee College of Music in Boston. Originally intending
on studying film scoring, Jonathan quickly became engulfed in the world of jazz
music. Embracing it fully, he began to study jazz piano and participate in many
jazz ensembles and classes, all while putting himself on a rigorous practice
schedule of 4-8 hours a day. He quickly became one of the most sought after
pianists in the school. “When I was at Berklee, my goal was to catch up
to the other jazz pianists I looked up to who had been playing and listening
to jazz music since childhood. As a student of classical piano, my conservative
teachers never encouraged me to branch out into jazz. I had to start fresh,
and even though there are similarities between all styles of music, the feel,
technique, history, and sound of jazz is very different from classical”.
After graduating Berklee College of Music, Jonathan moved back to the Bay Area
and began playing with the top jazz groups and musicians in the area. By this
time, he had developed an aggressive personal sound and style to his jazz piano,
and was composing a lot of original material for his groups. He was playing
gigs almost every night, sometimes 2 a night, practicing piano in the day, and
teaching piano lessons when he had time. Around this time, Jonathan began to
listen and enjoy hip hop more. He began incorporating contemporary hip hop songs
into his jazz sets in San Francisco clubs. People started to really respond
to this, and as he began to gain popularity, musicians and rappers alike began
to attend the jazz shows to freestyle with his group. Wanting to take things
to the next level, and reinvent himself, Jonathan decided to take an entire
summer off performing, and devote 12 hours a day to intense practicing with
the intention of emerging with a dramatically new sound. “This was the
point where I felt like I could either continue being a big fish in a small
pond, or strive to take it to the next level and reach for a truly individual
sound like no one else”.
Jonathan did indeed cease his performing, and began his mission. Ironically,
at the end of the summer, though he did achieve a new and personal sound that
people were impressed by, he did not carry out the plan in full, as he found
that he no longer wanted to be a jazz pianist. Instead, after this summer of
solitude, he found that he was more inspired by process of composing rather
than performing. Still playing a few gigs, Jonathan began to compose on piano
and keyboards . Listening to a lot of hip hop at this point, Jonathan realized
that the producers making beats were the modern day composers. Excited by this
concept, he began to take making beats more seriously.
Shortly after making the transition, Jonathan’s beats got into the hands
of Dwayne Wiggins, of Toni Tony Tone, who took them to Beyonce of Destiny’s
Child. They ended up recording 2 songs, one of which was placed on the “Survivor”
album. Seeing the potential in this new career, Jonathan decided to move to
Los Angeles in order to pursue a career as producer full time. Working hard
as always, after a couple of years, he met music manager/lawyer Zach Katz who
took him on as a client. “When I first met Zach, my beats had a lot of
music in them but the grimy and edgy sound and sprit of hip hop was not quite
there. Zach helped me put the grittiness into the music, and helped me listen
to my music with hip hop ears instead of like a classical or jazz pianist”
Learning tricks from producer Denaun Porter (D12) along the way, Jonathan committed
himself to the art form of making beats. In a short time, Jonathan “J.R.”
Rotem was working with everyone in the industry including Dr. Dre, 50 Cent,
Snoop Dogg, Fabolous, Obie Trice, D12, Lil Kim, Fat Joe.
Recently, Jonathan and Zach have formed a production company together, Net Worth
Entertainment, where they are developing new talent. “I feel like I began
in this industry 2 years a go as keyboard player/musician. After hard work,
I became a legitimate beat maker. Now, I want to make the transition to a producer
in the true sense of the word. Somebody like a Dr. Dre, or Quincy Jones, somebody
who is in control of every step of the process of making a hit song.”
Jonathan
"J.R" Rotem productions:
50 Cent "So Amazing" "Position of Power"
The Massacre G-Unit/Interscope
Snoop "Bang Out" R&G Geffen
Fabulous "Po Po" "Can You Hear Me" Real
Talk Atlantic
Young Buck "Look At Me Now" Straight Outta Cashville
G-Unit/Interscope
Lil Kim 6 Untitled Tracks Upcoming Atlantic
Tony Yayo 1 Untitled Tracks Upcoming G-Unit/Interscope
Olivia "Daddy Nigga" Upcoming G¬Unit/Intercope
Young Buck "Paid The Cost" Upcoming G-Unit Aftermath
Dr. Dre 1 Untitled Detox Aftermath
Obie Trice "24s”" "My Mama" "Ghetto"
Upcoming Shady
Stat Quo "Just Called" Upcoming Shady/Aftermath
Foxy Brown "Talking" Upcoming Def Jam
Richboy "Interscope" Upcoming Interscope
Tre Songs "I Just Wanna Cut" "All I need"
Upcoming Atlantic
La Toya Untitled Upcoming Capital
Talib Kweli "Work It Out" Beautiful Struggle Geffen
Maino "Rumors" Upcoming Universal
Jin "C’Mon" "The Good...." Rest
Is History Ruff Ryders
Conway "Nutcracker" "The Gutter" Upcoming
MOTOWN
Lil Flip "I Shoulda Listened" Underground Legend
Columbia
Poverty 1 Untitled Upcoming Artist Direct
Rohff 7 Tracks La Fierte... Capitol France
Arsenik 2 Untitled Upcoming Capitol France
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