International rap superstar Xzibit has signed an endorsement deal with athletic footwear manufacturers Dada to produce his own shoe. The line, aptly named "Pimp Your Kicks" alluding to Xzibit’s other role as host of popular MTV show "Pimp My Ride," will hit stores worldwide in August 2005.

Xzibit was at the forefront of the underground hip-hop scene until hosting "Pimp My Ride" turned him into a household name. After a taste of the big screen in "XXX State of the Union," the Detroit born star has now turned his hand to designing. Xzibit has added his trademark silver "X" insignia to the collection, which features a variety of styles, colors and quality synthetic leather fabrics.

Commenting on the deal, Xzibit said : "Dada has always been competitive and respected and I’m excited to design and promote a shoe that represents both of us so well."

Lavetta Willis, CEO, Dada added : "Xzibit embraces all things that are Dada." His personality, style, innovation and success in music, film and television displays his uniqueness, mass appeal and ability to cross cultures. We at Dada feel he is an amazing representative of the brand."

About Dada

Dada has established itself as one of the hottest footwear and apparel companies in the United States by providing its consumer with innovative yet fashionable product. Dada Supreme maintains record sell-through numbers in nationwide stores such as Footlocker and Footaction and has been spotted on A-list entertainers, from Leonardo DiCaprio, Samuel Jackson and Christina Aguilera, Ashley Simpson to rappers, Snoop Dogg, and Dr. Dre and NBA players Chris Webber and Latrell Sprewell.