Posted on 06.24.2007
Will.I.Am Designs Hard Rock Uniforms
The Black Eyed Peas front man Will.I.Am has teamed up with Hard Rock Hotel and Casino to create a new uniform collection for staff. The rapper/producer, who has already launched his own high end clothing label, i.am Antik, has collaborated with design partner Lor-E Phillips to create the line.
Will.i.am, real name William James Adams Jr., says, "My goal was to create a look that exudes upscale rock ’n roll, leveraging the essence of the brand while contemporizing the staff’s wardrobe to provide a more stylistic and fashion-forward appearance."
Hard Rock will showcase the uniforms at the opening of the Hard Rock Hotel and Casino Biloxi, Mississippi on July 7th.
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