The Game shoes Line Hurricane Game

The Game procured the name for his shoe line a year ago, but worried people would think he was in some way trying to capitalize on Hurricane Katrina when the shoes hit shelves later this fall.

"So I opted to change the name and stop calling myself Hurricane Game. But then we met at a round table, me and my management and my business partners with the shoe line, and we came up with an alternate solution to keep the name and let it stand as a flagship. Everything we do with the shoe line will coincide with some kind of relief until there’s no more shoe line."

A dollar amount, still undetermined, from each pair of shoes sold will go toward Hurricane Katrina relief, and on top of that, the Game has donated a 2005 Bentley to be auctioned off. "That’s over $300,000 - not to brag about the dollar amount or say that’s all I’m doing. I’ve been so active. As far as the shoe line is concerned, just know we’re doing everything possible. I was supposed to take a trip down there, but I stayed for. I will indeed visit and help out wherever I can."

the Game has partnered with 310 Global Brands, the marketing and merchandising company of the automotive specialists, 310 Motoring. Game’s signature sneaker line will be called Hurricane by 310. Based out of Manhattan Beach, Calif., after just two years 310 Global Brands has become the home to numerous luxury apparels, including a line of upscale footwear. However, the creation of the Hurricane by 310 sneaker will be its first athletic shoe line.

source: Aftermathmusic