Posted on 03.23.2006
Ruff Ryders’ Bike Club
The Ruff Ryders have decided to expand their brand by launching a nationwide bike club with street teams in most major U.S. cities. Allhiphop.com reports that the Ruff Ryders hope to utilize the bike clubs to cross-market Ruff Ryders artists and to provide an arena for young people to express themselves in the extreme-sports genre.
Ruff Ryders CEO Waah Dean said, "It’s important to not over-saturate the market to the point where fans are sick of hearing your music. We felt it was important to take a step back and expand the brand through our bike culture to maintain relevancy."
The Ruff Ryders will release new solo albums by DMX, Jadakiss, and Styles P, as well as a group project from the Lox.
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