Lupe, who was also recently featured as a guest on West’s "Touch The Sky" Tour, is set to release his 1st & 15th/Atlantic Records debut, "FOOD AND LIQUOR," this spring. The track "Kick, Push" is already gaining huge momentum at radio this month. The song, a dedication to the art of skateboarding, is as refreshing lyrically as it is rhythmically. "FOOD AND LIQUOR," which is co-executive produced by Jay-Z, will feature collaborations with artists and producers from all genres, including Needlz, the Buchanans, and Mike Shinoda of Linkin Park.

Already receiving critical praise, Lupe is featured on the cover of this month’s FADER Magazine, touted as "Hip-hop’s Whiz Kid." VIBE Magazine named Lupe as the "potential leader of rap’s new school," Complex coined him as "Chi-town’s next big wave," and XXL named the young phenom one of their 2006 All Stars.

Lupe has been named one of three endorsers, along with Mike Jones and Lil’ Wayne, for Reebok’s "OG" shoes, launching February 28. The campaign, which sees all three artists integrated in store, print and radio ads, celebrates and salutes tomorrow’s leaders.