The St. Louis Business Journal is reporting that rapper Nelly will be modelling Sean John Underwear in an upcoming advertising campaign.

The campaign will feature Nelly modelling the underwear from a house overlooking Los Angeles, California.

"I have known Nelly for many years and I really admire his work. To me, Nelly is the quintessential definition of the Sean John man," Diddy said in a statement. "He has the attitude, the swagger and most of all, the physique that our customers can both aspire and relate to."

Diddy believes that using Nelly to model the clothing range will attract a lot of female attention for the brand.

"And let’s be honest, all of the ladies out there are going to be thanking us for this campaign," Diddy added. "The images are so strong ; they speak for themselves."

The advertising campaign is set to launch this fall.