Nas Inks Deal With Fila
Nas has inked a one-year partnership with athletic apparel company Fila, Billboard reports.
Fila will offer reciprocal financial support for Nas’ print and TV ad campaign as well as his upcoming tour in support of his untitled album, due July 15 via Def Jam. In return, the MC will wear Fila products and co-create an apparel line that draws from fashions of the late ’80s.
"My best friend Will and I loved Fila," Nas tells Billboard. "It represented prestige and everything that was cool to us. When Will passed, we buried him in a black Fila sweat suit, so doing a deal with them has a lot of significance for me."
According to Fila
president John Epstein, it was a natural match. "One of my executives spotted
Nas shopping in our Manhattan store and struck up a conversation with him,"
Epstein says. "Nas isn’t interested in selling out. He’s interested in
being true, and that fits with our brand."
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Nas Inks Deal With Fila, by [2008-07-06 15:41:04]
I didn’t know FILA was still around. That’s old school !
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Nas Inks Deal With Fila, by Peso Calico [2008-07-02 16:09:07]
Nas and Fila ? thats a good look like they just said. Finally Nas is getting some due form his lyrical ability. I slept on him for years listening to other shit but he is a legend, real talk...N album should be a classic from what I’ve heard from the Nigger Tape

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