Kanye West and 50 Cent set to face off

Kanye West and 50 Cent To Appear on BET’s "106 & Park" Sept. 11

Kanye West and 50 Cent are set to face off on BET’s "106 & Park" on Tuesday (September 11), when both of their albums will hit US stores.

Even though Kanye West and 50 Cent have engaged in a healthy amount of trash talking over the past couple of weeks - 50 Cent more so - it doesn’t seem like this battle is all about bad blood amongst rappers. Stephen Hill, the executive vice president of BET, says this battle is about something different. "I don’t think it’s a battle, I think it’s a lot of fun," Hill said to the Associated Press. "I think Kanye will tell you he moved his date to 50’s date to draw this type of attention, to create this marketing opportunity." Hill added that, "We’re gonna have fun on Sept. 11, the only place they are going to be together."

Kanye West and 50 Cent have hyped the albums as an epic battle of rap titans : 50 Cent has said he’d retire if Kanye West’s "Graduation" outsells his "Curtis" CD in their first week out. Both rappers are set to perform on the show ’106 & Park’, but it remains to be seen whether they’ll go head to head on stage.

As previously reported, Amazon announced this week that West is out-selling ’Fiddy’ five to one in pre-orders. However, it’s possible that 50 Cent is relying on the youthful demographic, which may not be purchasing music online.