Jermaine Dupri and Island Def Jam Music Group Launch New Hip-Hop Label in Partnership with TAG Body Sprays

Groundbreaking Partnership Brings Unique Opportunity to Emerging Hip-Hop Talent

Island Def Jam Music Group (IDJ) and Procter & Gamble’s TAG brand announce the formation of a new hip-hop record label, TAG Records. The new label will be led by hip-hop mogul Jermaine Dupri, who will act as president of the New York-based venture. As president, Dupri will set the creative vision for the label and play an integral part in identifying and developing its musical talent.

This is a milestone for the music industry as TAG Record’s artists will be supported with a multi-million dollar marketing effort that is unprecedented for any new artist, including television, print, radio, digital and event marketing.

"Today, we make history in the music industry with TAG Records," said Jermaine Dupri, president of TAG Records. "This label is going to provide new artists with a chance of a lifetime. New artists will receive ten times the typical marketing support - a first in the industry. I’m hand selecting and molding these artists to make history in hip hop."

The launch of TAG Records is part of the TAG brand’s initiative to cultivate relationships with the urban community through the development of programs that provide opportunities for aspiring hip-hop talent.

"We’re very excited about our partnership with IDJ and the broad platform it provides for creating artistic opportunities within the urban community, said Alex Keith, general manager P&G Deodorants. "We’re confident the partnership will make a positive impact and bring opportunities to undiscovered urban creativity and vision."

"This partnership marks an industry first. This is a breakthrough model that will set the stage for innovative collaborations at Island Def Jam Music Group," said Jeff Straughn, vice president of strategic marketing for Island Def Jam Music Group. "This is a non-traditional approach that blends our most valuable assets : the artist and their music, with the power of brand marketing."

TAG Record’s first artist will be officially announced in May. The artist will be given a unique opportunity to merge their music with personal brand marketing.

In addition to an album release, the TAG Brand will showcase TAG Record’s artist and Jermaine Dupri across various TAG brand advertising and marketing initiatives throughout 2008.

The TAG and Island Def Jam Music Group partnership was forged and managed by New York - based ACME Brand Content Company, TAG’s branded entertainment agency of record.

For more information on TAG Records and the announcement of its first artist, visit http://www.tagrecords.com.

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Jermaine Dupri New Hip-Hop Label, by J-ROC [2008-09-11 17:54:25]

s.t.l. i blow a L 4 my city/ i smoke hella good cuz da l in my city/ niggaz hella skan u need ya scale in my city/ da dickz skan hot as hell in my city/ homicide kill kill all day my city/ from da block were da dirt and da gritty get gritty/ stl where itz at/ mr. cap i wear da hat/ wit da hoez imma beast, imma dawg, were da cat/ why dey 17.5 im 18 on da block/ 18 on da glock/ hit da streetz like my name imma roc/ 4 da jay-z bread dey say roc like jigga/ seem like errwere i go/ dey say roc dat nigga/ try 2 rob or wit da crazy talk pop goes trigga/ and drop goes nigga/ i follow dey swallow all hollowz/ 4 bread/ a head/ or a body/ and da fed want sumbody/ errbody feel me in dez streetz so i shake/ da nigga ice(chain) cold/ i can skate/ vote 4 me/ like a debate/ tryna shit/ like constipate/ imma win if in a race/ give me money/ in ya face/ slaughter beef if wat da case/ shake town no catch a case/ break down dey want da base/ kill da dude want his face/ in my case errbody off dat gucci on 2 l.v. dey love a louie boy/ stl goonie boy/ roc boy/ gwop boy / a pop boy / den like nuthin shop boy/ mr get em got boy/ DNT TRY TO STEAL MY SHYT PEOPLE, EVERYONE jst playin wit my rhymes j-roc niggaz try 2 steal got mo where it came from copy write on deck man imma beast and da chicks love a nigga 4real da best ryte here comment on here and i a fuck wit u sum way man real talk jd man a nigga out here in da lou and i got dat grind imma beast diz shyt everyday 2 me i dnt want no other job like 4real imma beast rap 4 me man i straight listen 2 da radio im better den dem catz out 4real man im 18 i jst graduated from mccluer north im from da westside of da lou and i freesylte can write got trackz jst waitin man im a real azz lil nigga 4real man imma sale like hot cakez imma a monster man i need this, man wit errthang i saw growing up man i den seen it all, i den been threw it all, man im talkin momma struggling errbdy skam man i kno it all and im only 18. i been hearin errbody i kno jst sayin im be sumthin big but i neva listen, i straight didnt kno wat they was talkin bout but i kno imma a rapper man i need 2 get out my family countin on me man i gotta make it happen 4real,i need this i wont flop trust me im worth it you gotta jst see me and see my swagg and jst straight see waz good man i aint waistin yo tyme j.d.. IM A GRINDER A GO GETTA AND DA CHICKZ GO CRAZY 4 DA DUDE... jst think if you was in my place wat if you waz me ? j.d. i need this im a grinder im a beast im tellin you, you say you want da best im ryte here stl. florissant, mo ryte na i didnt put my best on here cuz i didnt want nobdy steal it chunkd.

Jermaine Dupri New Hip-Hop Label, by Ricky [2008-09-11 15:22:24]

wut it ia dupri im Kali from tha 618 n i neva knew bout tha trakk thing happinin but if u can stop by my e-mail page n see wat u like (talk2me)bra im hustle on..u keep it up n stay doin u ..get@me

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Jermaine Dupri New Hip-Hop Label, by Dina [2008-04-22 19:46:46]

I’m all for it when the artists are spreading a positive energy, and if the products marketing department benefit from it then it is an added bonus. The fact that a rap artist’s image is connected to a positive brand I think overall is a great thing. Thanks for this post.

Check out my favorite hiphop artist these days. He has a positive message that really resonated with me.

Jermaine Dupri New Hip-Hop Label, by Ryann [2008-04-15 19:17:35]

Jermaine Dupri won’t be signing artists. He will be signing spokesmen for Tag body spray. He just created the first marketing/record label.

Island/Def Jam will get all the money from this deal. When they are through with the artists, they will just throw them away. The poor artists will have no credibility after shilling body spray and will be back working at McDonald’s.

This deal is bad for artists, music, and the industry. It will encourage other declining record companies to follow.

What’s next, McDonald Records ? Will we soon be subjected to songs a k a commercials by MC Ronald and the Grill Master ?