Jay-z & Ace Of Spade Champagne

Last year Jay-Z announced that he was boycotting Louis Roederer Cristal because the company’s managing director Frederic Rouzaud distanced the bubbly from the hip hop community in an interview with The Economist magazine. Allhiphop.com reports that Jay-Z is finalizing a deal with Armand De Brignac to endorse their Ace Of Spade champagne.

Jay-Z already featured the champagne in his "Show Me What You Got" video. It was presented to him in a briefcase and it features a solid gold-plated face and Ace of Spades-shaped label. Armand de Brignac president/CEO Brett Berish said, "Jay-Z has always demonstrated the highest standards and finest taste, and we’re honored to see Armand make an appearance in ’Show Me What You Got.’Armand’s unmatched taste and package are a perfect fit for the video."

Demand for the champagne has gone up since Jay-z put it in the video.