Celebrating Rocawear’s 10th anniversary, Jay-Z exlains the concept behind his Spike Lee directed commercial.

"So this guy, he’s in advertisement, and he’s in Rocawear, and he goes through the day as if he’s Jay-Z," Hov said of the concept. "He looks out the window, in his mind — because he’s aspiring to make his own Rocawear — there’s a group of people outside and they’re waving to him. As he walks away, realty sets in. Someone looks out the window, and no one’s out there. He gets on the elevator, and he’s thinking people are asking him for autographs; no one’s there. He’s on his way to building his empire, but he has Rocawear on, and that’s a start. So he feels as if he’s successful already."

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