GM unveils the "Jay-Z Blue"

Posted on 01.8.2007

GM and Jay Z teamed up for a SUV concept

Jay Z and General Motors are teaming up to bring a stylish hue to a rugged sport utility vehicle. The music mogul emerged from a concept GMC Yukon Denali SUV on stage Saturday during a celebrity-filled party thrown by General Motors Corp. on the eve of media previews for the North American International Auto Show.

Painted "Jay-Z Blue", the Yukon Denali was developed through a partnership with the rapper during the past two years. Jay-Z, whose real name is Shawn Carter, worked with the company’s global color studio to create the reflective blue color for the SUV.

"Hopefully I’ll be able to drive one of them out of here tonight," he said.

The world’s No. 1 automaker invited several celebrities to escort new vehicles down a brightly lit catwalk inside a massive tent along the Detroit River. Posing with the vehicles were Carmen Electra, Jennifer Hudson, Vivica A. Fox, Rosie Perez, Christian Slater, Mario Lopez and Nick Lachey.

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