Eminem and Nike Team For Charity Sneaker
Eminem has joined the Nike company to create a limited edition Air Max sneaker series, the proceeds of which will benefit underprivileged youths around the world. Eminem helped design updated versions of previously released Nike sneakers, including the Air Max ’87 and Air Max 360 lines.
If you told me ten years ago that I’d be designing this whole series of Air Max’s, I never would have believed it, Eminem said. It’s one of the hottest lines the Nike ever produced, so I’m honored to make my own contribution.
Eminem has designed limited edition uppers of eight different shoes in the Air Max series, and only eight full sets (64 pairs of shoes) will be produced. They will then be auctioned off over a period of four weeks, beginning August 31, to raise money for the Marshall Mathers Foundation and ninemillion.org, which is and organization that brings sports and education to refugee youth. All 64 pairs of sneakers will be numbered and signed by Eminem.
"We’re always looking for new ways to try to raise money and awareness for the foundation, so when Nike approached us we jumped at the chance," said Eminem. "When we got the info on ninemillion.org, it made even more sense. Who wouldn’t want to design their own line of Nikes ? And to do it for charity makes it that much better."
The shoes will be auctioned off at limited Nike stores and on eBay.
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