Posted on 05.22.2007
Ciara Named as the New Face of Rocawear
Ciara has signed a deal to become the new face of Jay-Z’s Rocawear women’s line in its upcoming advertising campaigns. "I love Rocawear. The clothes are so cute. The stuff is great. I am so happy to be able to do the campaign," Ciara told US Magazine.
Ciara will begin appearing in ads this fall starting with the "I Will Not Lose" campaign, which features video testimonials from those who have overcome various hardships, including editor of Virginia Tech’s college newspaper Amy Steele and R&B star Chris Brown.
21-year-old Ciara follows
on from previous Rocawear promo girls Naomi Campbell and Victoria "Posh"
Beckham.
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