Ciara Named as the New Face of Rocawear

Ciara has signed a deal to become the new face of Jay-Z’s Rocawear women’s line in its upcoming advertising campaigns. "I love Rocawear. The clothes are so cute. The stuff is great. I am so happy to be able to do the campaign," Ciara told US Magazine.

Ciara will begin appearing in ads this fall starting with the "I Will Not Lose" campaign, which features video testimonials from those who have overcome various hardships, including editor of Virginia Tech’s college newspaper Amy Steele and R&B star Chris Brown.

21-year-old Ciara follows on from previous Rocawear promo girls Naomi Campbell and Victoria "Posh" Beckham.

No profanity, or inaproppriate remarks.

Ciara : the New Face of Rocawear, by treniece [2007-12-12 11:43:53]

hey you are son pritty and i wish i looked like you

Ciara : the New Face of Rocawear, by treniece [2007-12-12 11:42:58]

hey are you there this is treniece i am your biggest fan i love to look at myself to see is i am pritty