50 Cent recently filed a lawsuit against the internet advertising company Traffix, Inc. for creating the "shoot the rapper" ad that appears on several websites. In the ad, users are asked to click their mouse to shoot the rapper, which happens to be a caricature of 50 Cent, in order to win cash prizes or free ring tones. The Associated Press reports that 50 Cent is seeking over a million dollars in damages.

The game, called ’’Shoot the Rapper,’’ shows 50 Cent walking back and forth in an ad across the top of a Web page while the viewer is encouraged to shoot him by aiming and clicking with the mouse, court papers say. A successful shot results in a misty cloud of red, and the viewer is then directed to another Web page where the ad firm’s client sells goods and services, according to the lawsuit.

The rapper’s lawyer, Peter Raymond, explained that 50 Cent is suing because he was the victim of gun violence and because they used his named and likeness without permission, which implied that he endorsed the game. Raymond said, "For all those reasons, he is personally offended."

The rapper’s lawsuit asks at least $1 million in actual damages, a permanent injunction against the use of his image without permission, and unspecified punitive damages.